Do you love reading books?
Especially the ones with lots of knowledge, resources and materials to build your career.
‘Marketing’ is the key feature to grow your business by attracting more customers. Among all the other learning techniques, books will always be the priority. By reading these books you can gather knowledge on core marketing. Here, the authors have penned down the successful stories of the best marketers on digital marketing.
Below are the top 20 digital marketing books in India to provide you an immense knowledge and techniques on digital marketing:
- EPIC CONTENT MARKETING
Joe Pulizzi has marked a remarkable step in the digital marketing field. His EPIC CONTENT MARKETING received “must-read business book” title by Fortune Magazine.
According to him, content is the key feature to take your business forward in 2020. This book tells you to give more stress on content as Joe Pulizzi says, content is an essential element in the digital marketing.
So, you can say, this book is the best digital books in 2020 for every digital marketer.
- INFLUENCE
Robert Cialdini’s INFLUENCE: THE PSYCHOLOGY OF PERSUASION is one of the renowned books in the field of digital marketing. Here, the author says, psychology to be the valuable instinct when you want to buy something.
Although this book was released in 1984, but it is updated in recent times to get a glorious position in the digital marketing field.
- YOUTILITY
Jay Baer’s YOUTILITY is the most famous book in digital marketing. This book was the New York Times best-sellers.
Customer Relationship is the primary element in the growth of any business. Through this book, the author speaks of the importance of the Customer Relationship to the readers.
Apart from advertisements, you need perseverance and a strong will power to give a good service to your customers. So, this could be the best books for learning online marketing, among others.
- PERMISSION MARKETING
Seth Godin’s PERMISSION MARKETING: TURNING STRANGERS INTO FRIENDS AND FRIENDS INTO CUSTOMERS is one of the top books for digital marketing.
This book will be beneficial for small-business owners.
Here, the author shares his thought on the importance to build a good relationship with your customers to carry forward it in this digital marketing arena. So, this book is also a rich source of marketing.
- JAB, JAB, JAB, RIGHT HOOK
JAB, JAB, JAB, RIGHT HOOK by Gary Vaynerchuk is also a good book for digital marketing. His thoughts of digital marketing are revealed in this book are motivational for all the leading business organisations to take the right strategy to reach to the social media.
There are a lot of social media platforms available to promote your business. He shares his respective ideas to help you to get a clear idea of promoting your business keeping all the necessary contents in mind.
- TOP OF MIND
To search the best books for digital marketing, John Hall’s TOP OF MIND will come in the list. Business relationship and techniques are combined to make the story of this best digital marketing books. The author speaks here to his marketing readers how to build a good business relationship with their respective customers.
- OGILVY ON ADVERTISING
David Ogilvy has explained the digital marketing strategy in his OGILVY ON ADVERTISING. He shares through his engaging message an integrated approach to online marketing to all his readers.
The book guides you to get different techniques and how to attract the audience’s attention to your business products.
- ORIGINALS
You can place ORIGINALS: HOW NON-CONFORMISTS MOVE THE WORLD of Adam Grant as one of the top digital marketing books. Adam Grant wants to say that you need to make a unique plan to catch more attention of the purchasers.
There might be risk factor arises to stand apart from others, but you can get inspirational ideas to stand unique without risking your business.
- THE NEW RULES OF MARKETING AND PR
THE NEW RULES OF MARKETING AND PR written by David Meerman Scott will be the best option for the beginners’ marketers. This book is published in 25 different languages. Tips to make your marketing strategy more profitable is the story of this book. Social media, viral marketing, mobile applications, blogs are the main themes of the book.
- BUYOLOGY
One of the good books of online marketing is BUYOLOGY by Martin Lindstrom. This book will help you to make an idea of the buying decisions of the customers. Lindstrom here gives a detailed study on ads, logos, commercials, brands and products. You can develop a crystal-clear idea on the buying and selling processes.
- HUG YOUR HATERS
HUG YOUR HATERS of Jay Baer will be a good reference for you in the field of digital marketing. The book helps you to learn that as a digital marketer you should be polite and have the potential to accept your mistakes to feel your customers special. You can learn how to tackle fake complaints on digital media.
- MADE TO STICK
One of the other recommended books for digital marketing is MADE TO STICK by Chip Heath and Dan Heath. Here the authors give you the principles to make your marketing messages.
- WEB ANALYTICS 2.0
One of the other best marketing books is WEB ANALYTICS 2.0 by Avinash Kaushik, the researcher and web data enthusiast. Importance of data for your business growth is the primary source of the book. Apart from this, data analysis, data reconciliation is also discussed here.
- POSITIONING
POSITIONING by A1 Ries and Jack Trout is another available online marketing textbooks. A company’s strength and weakness are the target discussion point of this book.
- TRIBES
Seth Godin’s bestseller TRIBES is another online learning marketing books. This book can guide you on the idea of leadership by giving different posts, articles and many other social media posts. You can also learn how to educate mass with the essence of leadership.
- HOW TO WIN FRIENDS AND INFLUENCE PEOPLE IN THE DIGITAL AGE
Updated after 50 years of its publication, Dale Carnegie’s HOW TO WIN FRIENDS AND INFLUENCE PEOPLE IN THE DIGITAL AGE would be another reference book on marketing. How to build a healthy relationship with your customers is the core subject of discussion of this book.
- BUILDING A STORY BRAND
One of the more recommended reading among the marketers is Donald Miller’s BUILDING A STORY BRAND. Going through this book, you can understand how the message is important to reach to your consumers. The target of this book is to create a unique content full of ideas to reach across the globe.
Story-telling feature of this book will help you to improve your communication skills.
- DON’T MAKE ME THINK, REVISITED
Steve Krug’s DON’T MAKE ME THINK, REVISITED is another good book on marketing. It will help you to learn innovative navigation and the usability of mobiles. This is one of the best-loved books on marketing.
- THE ART OF SEO
The best book in the digital marketing for beginners is none other than THE ART OF SEO. Effective techniques for Search Engine Optimisation are responsible for the SEO rankings. The tricks to punch keywords in the correct place is the prime feature responsible for SEO rankings.
Search Engine Optimisation is itself a complex process that deals with organic search and backlinks. High-grade content is the prime factor for an effective SEO strategy. Learning digital marketing will be incomplete without THE ART OF SEO.
- DIGITAL MARKETING STRATEGIES
One of the best books to learn digital marketing is last but not the least DIGITAL MARKETING STRATEGY by Koray Odabasi, entrepreneur and an author. An in-depth study on digital marketing is the detailed discussion in it.
Here, the author delivers ideas and tactics of SEO strategy in the digital marketing arena with the advancement of the technology. This book is a must-read for all the digital marketing learners.
Digital marketing is a fast, accurate and a new way of marketing. Marketing the business will be the prime motto of a digital marketer. The above-explained 20 best digital marketing books will be beneficial for you as a digital marketer in a better way.
You will become an expert to learn many challenging digital processes in the web marketing domain, increase your creative thinking and how to develop a strong relationship with your customers to stand apart from other marketers.
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